Sport Business in the Global Marketplace (Finance and Capital Markets)
Hans Westerbeek, Aaron Smith
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Kategori:
Tahun:
2003
Penerbit:
Palgrave Macmillan
Bahasa:
english
Halaman:
256
ISBN 10:
140390300X
ISBN 13:
9781403903006
Nama seri:
Finance and Capital Markets
File:
PDF, 1.43 MB
IPFS:
,
english, 2003
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