Emotion and Reason in Consumer Behavior

Main
Business & Economics - Sales & Marketing
Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
ISBN: 9780750679763

Arjun Chaudhuri

0 / 0

0 comments

Sukakah Anda buku ini?

Bagaimana kualitas file yang diunduh?

Unduh buku untuk menilai kualitasnya

Bagaimana kualitas file yang diunduh?

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2006

Penerbit:

Butterworth-Heinemann

Bahasa:

english

Halaman:

183

ISBN 10:

075067976X