Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Kategori:
Jilid:
20
Tahun:
2023
Penerbit:
Emerald Publishing Limited
Bahasa:
english
Halaman:
247
ISBN 10:
1802628770
ISBN 13:
9781802628777
Nama seri:
Review of Marketing Research No. 20
File:
PDF, 4.75 MB
IPFS:
,
english, 2023
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